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By Joecai, June 29, 2010 3:04 pm

9年前和9年后,他从一个坏小子变成了好父亲,而我听他歌曲时的心情也变了, 没有了愤世嫉俗和装腔作势, 只有发自内心的感动和共鸣, 终于能够好好品味歌曲中那股振奋人心的力量. Eminem,永远的最爱!

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By Joecai, June 28, 2010 8:24 pm

世界杯前有幸为Nike做了一个视频项目。项目牵头的是我们位于伦敦的办公室，其他的办公室负责协助拍摄。从英国那边最早做的样片，大概了解到阿森纳主教练温格是贯穿文案和前后呼应的中心人物，主题是关于年轻球员希望通过竭力表现自己来赢得教练得青睐，情绪上要体现出顽强的斗志和进取精神，我们这里需要填补的是亚洲这个空缺。这个空降任务准备周期只有不到一周，甚至拍摄前一天还在为人员以及装备奔波，好在结果是美丽的，最后我们在雨中用佳能7D捕捉的不少精彩瞬间都被用在了这个视频了并最初由Nike官方在Youtube上发表出来。想想有趣的是，杨浦区白洋淀上这个不起眼的足球学校和里面的小球员们，你们也算是冲出亚洲走向世界了，呵呵。

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By Joecai, May 27, 2010 6:25 pm

每次世界杯前Nike都会出一神作广告,从巴西队大闹机场,到欢迎来到笼子,再到这次的踢出传奇, 每每让人看了激动得飚泪. 在这次的踢出传奇短短的时间里,数个故事被窜接在一起, 而且时事性很强,充分浓缩了各球星生活中的种种际遇和周边产品(比如电影,动画). 看到鲁尼那段不堪回首的往事和他拖着大胡子走出房车的颓样, 实在是让人忍俊不禁. 而在小罗那段里科比用同样的动作演绎他的花样步法, 这样的跨界相助绝对是Nike广告的魄力所在. 这是我愿意守候在电视前看上30遍的广告, 可惜的是这样的神作实在是太少太少了.

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By Joecai, April 28, 2010 11:49 am

Apr 25th, I was so glad that the shooting of our new project was very smooth. It is the trailer of the new campaign, pls forgive me that i cannot reveal more details now but I promise it is gonna be fun. In the trailer, there are 3 young people who talk about their dreams and how they try hard to achive the dreams.

The setting is what i am most satisfied with. The environment makes it look like something between Wang Kai-wai and Anh Huang Tran’s movie, vivid and reminiscence. My colleague, Beck, was very excited because he’s chosen as one of the 3 talents. Now we just cannot wait to see the edited video. 

More photos just click read more!

Continue reading 'Shooting for new campaign trailer'»

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By Joecai, April 13, 2010 11:50 pm

Our new Lipton campaign just got launched!  http://lipton.msnmedia.com.cn/

Send1 of  the 3 invitation videos to a friend on your MSN, have a chat with him on anything that make you happy, low… and download a customized cute MSN icon to entertian your friends and yourself. Some thing surprise will even happen if you leave your seat and have a real talk with your friends. Working hours can be fun, all you need is just a cup of Lipton tea. 

Team: Johan, Eyrie, Vincent, Benjiamin, Joe, Bob, Chanel, Ella

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By Joecai, January 27, 2010 2:37 am

Getting millions of views, there is no doubt that “Office 嘻哈四重奏” is the most succesful webisode in China. Each story of it is about 10 mins long, showing the office happenings  of several characters.  The stories are exeggerate but still contain many hot topics which are very easy to let the audience, especially the white-collars, feel associated with.

Also the success of the webisode should be attributed to those interesting characters  –  a naughty manager, a sweet assistant, a fat but optimistic girl, a nerd and a ghost like boss.   Continue reading 'Office “嘻哈四重奏”, the most succesful webisode in China'»