Comments (1) 世界杯前有幸为Nike做了一个视频项目。项目牵头的是我们位于伦敦的办公室，其他的办公室负责协助拍摄。从英国那边最早做的样片，大概了解到阿森纳主教练温格是贯穿文案和前后呼应的中心人物，主题是关于年轻球员希望通过竭力表现自己来赢得教练得青睐，情绪上要体现出顽强的斗志和进取精神，我们这里需要填补的是亚洲这个空缺。这个空降任务准备周期只有不到一周，甚至拍摄前一天还在为人员以及装备奔波，好在结果是美丽的，最后我们在雨中用佳能7D捕捉的不少精彩瞬间都被用在了这个视频了并最初由Nike官方在Youtube上发表出来。想想有趣的是，杨浦区白洋淀上这个不起眼的足球学校和里面的小球员们，你们也算是冲出亚洲走向世界了，呵呵。
Apr 25th, I was so glad that the shooting of our new project was very smooth. It is the trailer of the new campaign, pls forgive me that i cannot reveal more details now but I promise it is gonna be fun. In the trailer, there are 3 young people who talk about their dreams and how they try hard to achive the dreams.
The setting is what i am most satisfied with. The environment makes it look like something between Wang Kai-wai and Anh Huang Tran’s movie, vivid and reminiscence. My colleague, Beck, was very excited because he’s chosen as one of the 3 talents. Now we just cannot wait to see the edited video.
More photos just click read more!
Our new Lipton campaign just got launched! http://lipton.msnmedia.com.cn/
Send1 of the 3 invitation videos to a friend on your MSN, have a chat with him on anything that make you happy, low… and download a customized cute MSN icon to entertian your friends and yourself. Some thing surprise will even happen if you leave your seat and have a real talk with your friends. Working hours can be fun, all you need is just a cup of Lipton tea.
Team: Johan, Eyrie, Vincent, Benjiamin, Joe, Bob, Chanel, Ella
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The project i have recently worked on, a pity that now for some reaon it has become a “飞机稿”
最近为Lipton做的项目, 和新年有关, 可以用热气吹出新年祝福, 或者发挥恶搞精神”虐待”下主角的脸. http://lipton.act.qq.com/
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