Not Afraid – Eminem
Comments (0) 9年前和9年后,他从一个坏小子变成了好父亲,而我听他歌曲时的心情也变了, 没有了愤世嫉俗和装腔作势, 只有发自内心的感动和共鸣, 终于能够好好品味歌曲中那股振奋人心的力量. Eminem,永远的最爱!
Comments (0) The Chance － 为Nike而作的视频
By Joecai, June 28, 2010 8:24 pm
世界杯前有幸为Nike做了一个视频项目。项目牵头的是我们位于伦敦的办公室，其他的办公室负责协助拍摄。从英国那边最早做的样片，大概了解到阿森纳主教练温格是贯穿文案和前后呼应的中心人物，主题是关于年轻球员希望通过竭力表现自己来赢得教练得青睐，情绪上要体现出顽强的斗志和进取精神，我们这里需要填补的是亚洲这个空缺。这个空降任务准备周期只有不到一周，甚至拍摄前一天还在为人员以及装备奔波，好在结果是美丽的，最后我们在雨中用佳能7D捕捉的不少精彩瞬间都被用在了这个视频了并最初由Nike官方在Youtube上发表出来。想想有趣的是，杨浦区白洋淀上这个不起眼的足球学校和里面的小球员们，你们也算是冲出亚洲走向世界了，呵呵。
T-Shirt War Behind the Scene
By Joecai, May 31, 2010 4:25 pm
T shirt War, behind scene of the stop motion video.
Lexus Dark Ride
By Joecai, May 31, 2010 11:24 am
Car experience presented by Lexus. The production value makes it look like Hollywood Movie. http://www.lexusdarkride.com/
Production house: Stunk/Stink, Speedshape, Claudio Miranda
电子互动, 电影音乐
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Advertising, Digital, film
Nike Write the Future
By Joecai, May 27, 2010 6:25 pm
每次世界杯前Nike都会出一神作广告,从巴西队大闹机场,到欢迎来到笼子,再到这次的踢出传奇, 每每让人看了激动得飚泪. 在这次的踢出传奇短短的时间里,数个故事被窜接在一起, 而且时事性很强,充分浓缩了各球星生活中的种种际遇和周边产品(比如电影,动画). 看到鲁尼那段不堪回首的往事和他拖着大胡子走出房车的颓样, 实在是让人忍俊不禁. 而在小罗那段里科比用同样的动作演绎他的花样步法, 这样的跨界相助绝对是Nike广告的魄力所在. 这是我愿意守候在电视前看上30遍的广告, 可惜的是这样的神作实在是太少太少了.
电影音乐
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Toy Story 3 official site
By Joecai, May 27, 2010 5:52 pm
The Toy Story 3 official website done by our company. I do like the mini games in it. http://disney.go.com/toystory/
电子互动
| Advertising, Digital, Toy, website
The future car in Shanghai
By Joecai, May 5, 2010 7:15 pm
What will be the cars like in 20 years? EN-V, which is short for Electric Networked-Vehicle, is General Motors and its strategic partner, Shanghai Automotive Industry Corp.Group(SAIC) response for the need of personal mobility through a radical change in meeting the growing demand for transportation in 2030.
伪基百科! “诚实”的抄袭者
The most fantastic action movie of all time!
By Joecai, April 29, 2010 11:10 am
史上最豪华明星阵容动作片! 你能想到的所有人大概除成龙外都在里面了…
Shooting for new campaign trailer
By Joecai, April 28, 2010 11:49 am
Apr 25th, I was so glad that the shooting of our new project was very smooth. It is the trailer of the new campaign, pls forgive me that i cannot reveal more details now but I promise it is gonna be fun. In the trailer, there are 3 young people who talk about their dreams and how they try hard to achive the dreams.
The setting is what i am most satisfied with. The environment makes it look like something between Wang Kai-wai and Anh Huang Tran’s movie, vivid and reminiscence. My colleague, Beck, was very excited because he’s chosen as one of the 3 talents. Now we just cannot wait to see the edited video.
More photos just click read more!
Our new Lipton launched!
By Joecai, April 13, 2010 11:50 pm
Our new Lipton campaign just got launched! http://lipton.msnmedia.com.cn/
Send1 of the 3 invitation videos to a friend on your MSN, have a chat with him on anything that make you happy, low… and download a customized cute MSN icon to entertian your friends and yourself. Some thing surprise will even happen if you leave your seat and have a real talk with your friends. Working hours can be fun, all you need is just a cup of Lipton tea.
Team: Johan, Eyrie, Vincent, Benjiamin, Joe, Bob, Chanel, Ella
互动项目
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新Webisode
By Joecai, April 2, 2010 3:41 pm
Youku的最新webisode, 委琐男+美女+胖子+屁精的标准配置, 只是这样的无厘头看多了,还会觉得有趣吗? 听腻了国产剧傻不啦叽毫无头脑的对白,越发喜欢the Big Bang Theory.
Smart is new sexy – 宅的爆笑剧
By Joecai, March 17, 2010 6:27 pm
最近在看The Big Bang Theory生活大爆炸, 继六人行后我觉得最棒的一部搞笑美剧。该剧讲述了四个标准的高智商无情商的呆头青年在漂亮的女邻居penny搬过来后的一系列搞笑的故事，其中尤以不食人间烟火，只认死理爱卖弄智商的shelton最为搞笑，而“smart is new sexy” 这个理念也几乎从这部片子的所有对白中得到充分印证，搀杂着很多物理化学知识的笑话也让人回想起学生时代，紧扣时代感的对白也超级适合爱电玩爱幻想的宅男观看。
Witness the “collapse” of Shanghai
By Joecai, February 20, 2010 5:54 pm
Shanghai Oriented TV Tower falls down, followed with Shanghai Jinmao Tower and Shanghai World Financial Center . I am not dreaming, it does happen but just in the game Army of Two the 40th Day.
Before the CNY i have bought several games like Halo3, Mordern Warfare2 and Bioshock, but this is the only game makes me say WOW because i not only see my hometown displayed on the screen so real, but also hear the Shanghai dialect from the NPCs. “Wu Fa Xiang Xi” (I don’t want to die), “Nong Zu Sa” (What are you doing?) , so damn interesting.
I am not an EA fan, but do appreciate this game from their Montreal Studio. Continue reading 'Witness the “collapse” of Shanghai'»
Love Hotel by Grace Kim
By Joecai, February 7, 2010 7:31 pm
“Love Hotel” 是女摄影师Grace Kim起始于2008年的一个私人摄影项目，在这个拍摄于韩国汉城的项目中，摄影师通过记录情侣们刚刚离开的旅馆房间的模样，来表达回忆、时间的流逝以及爱的短暂这样的主题，黑白的高调有一种特别打动人的感触。
“我为每一张床拍一张肖像，在这旷然的空间里，不久前还有缠绵，也许某个角落依然存着体温，只是记录时已是无人的景象。
韩国文化里有很多清规戒律，对我自己来说，进行这个项目也会感到些许打破禁忌的不安。然而，我愈发明白， Continue reading 'Love Hotel by Grace Kim'»
Theme song of Alice in Wonderland from Avril Lavigne
By Joecai, February 7, 2010 6:21 pm
”Alice Underground”
The Smurfs 3D coming in 2011
By Joecai, February 7, 2010 6:10 pm
Tentatively to be released in 2011, the Smurf Movie (also know as Smurfs 3D) will feature 3D animation and live actors. The movie is currently in pre-production phase and is set to be the first of three.
Rumored to be in the film are John Lithgow as Papa Smurf, Wallace Shawn as Gargamel, and Julia Sweeny. Directing credit currently lists Raja Gosnell ( Director of “Scoopy-Doo”). The screenplay is by David Stem and David Weiss (“Shrek” 2&3) with Audrey Wells “polishing.” Jordan Kerner (“George of the Jungle”) is the film’s producer. Ben Haber executive producer along with Paul Neesan.
New Way of Trying Cosmetics – Sheisado AR Mirror
By Joecai, February 6, 2010 4:37 pm
Luckily for Japanese couples, cosmetic giant Shiseido has rolled out its Digital Cosmetic Mirrors in Tokyo malls to help speed things up. The machine is able to recommend products for the user’s skin type, while allowing them to view it applied via an AR (Argumented Reality) effect.
All you do is sit down and let the camera scan your face. The terminal then gives you tailored recommendations. Pressing a few buttons on the touch-screen paints make-up onto your image in realtime, allowing you to see the results instantly. You also try out make-up that is currently making waves, along with printing out before and after photos with product information for you to go make the purchase of whichever colors caught your eye the most.
Continue reading 'New Way of Trying Cosmetics – Sheisado AR Mirror'»
Stop Motion 飞机稿
By Joecai, February 1, 2010 9:46 pm
The project i have recently worked on, a pity that now for some reaon it has become a “飞机稿”
iPad, bigger iPod touch?
By Joecai, January 29, 2010 3:34 pm
Finally finally finally it was launched. The Mac’s tablet iPad with no webcam, not support flash,no USB, and 4:3 display…
What can I say? A bigger iPod touch? Oh, no multi task and that’s why it can have 10 hours working time.
I would rather buy a Kindle if its free 3G service is available in China though it only has a 16-level gray display. But at this moment, it seems not wise at all to choose either of them.
Here is an interesting chart in which you can see the rumors and the reality of iPad from the day it was announced to the public, quite interesting.
Themocracy
